Setting up our first shoot: what we learned

The first time you bring a crew together, nothing goes exactly as planned. That is not failure. That is the first lesson.

We want to share what the early days of building Love and Agro look like from the inside, because if you are also starting a content crew, the honest version is more useful than the highlight reel.

Location is half the story

Nigerian comedy lives in specific places. A sketch set in a generic room loses something before anyone says a line. We spend time before every shoot finding the right location: the actual market stall, the actual farm edge, the actual courtyard. The background is not a backdrop, it is a character.

Briefing the crew matters more than the gear

We started with a small budget, which meant modest equipment. What we did invest in was time: briefing every crew member on the sketch, the tone, and what a good take looks like. A clear crew brief saves more time during shooting than any equipment upgrade.

The schedule is sacred

If a shoot is called for 8am, 8am is when it starts. Waiting on latecomers erodes the whole production rhythm. We made this a rule early and it has held.

What comes next

Every session teaches us something. We are documenting the process so that as the crew grows, the knowledge travels with it.